Digital Marketing

In this information age, large global population moving online, many businesses and customers have entrenched online. This has lead to a major change in business, lifestyle and different form of marketing-Digital Marketing.

With more than 20 million people online, Nepal has had many popular business like Pathao, Foodmandu, Daraz, Esewa that have moved online.

In addition to these businesses, more and more businesses, NGO to government have moved online. 

Digital Marketing aims to help all the private and non private sectors with better reach and objective to the large amount of masses online.Similarly, you may have entered this website through google reviews, search, online ads, facebook or more. This is also a form of digital marketing.

Traditional Marketing vs Digital Marketing

Traditional Marketing refers to the use of traditional media and sources like newspapers, televisions, books, Pamphlets and more for marketing. Likewise, Digital Marketing refers to use many online sources like social media, websites, SEO, youtube and more for marketing.

Traditional marketing channels include:

• Outdoor (Billboards, bus/taxi wraps, posters etc)
• Broadcasting (TV, Radio etc)
• Print (Magazines, newspapers etc)
• Direct Mail (catalogues etc)
• Telemarketing (Phone, text message)
• Window display and signs

Digital marketing channels include:

• Social media (Facebook, Instagram etc)
• Website
• Content marketing
• Affiliate marketing
• Inbound marketing
• Email marketing
• PPC (pay per click
• SEM (Search engine marketing)

Social Media Marketing

Social Media Marketing uses many popular social media websites like Facebook, Instragram, Snapchat, LinkedIn and more to promote many of the information or the contect that you require.

Social media marketing is an effective way for companies of all sizes to reach out to prospects and customers. People use social media to discover, learn about, follow, and shop from brands, so if you’re not on platforms like Facebook, Instagram, and LinkedIn, you’re missing out! Great social media marketing can propel your company to new heights, cultivating loyal brand advocates and even driving leads and sales.

Social media marketing is a type of digital marketing that makes use of the popularity of popular social media networks to achieve marketing and branding objectives. But it’s not just about setting up business accounts and posting whenever you want. 

Social media marketing necessitates an evolving strategy with measurable objectives, which includes:

• Keeping and optimizing your profiles
• Posting images, videos, stories, and live videos that represent your brand and appeal to a specific audience.
• Monitoring your reputation and responding to comments, shares, and likes.
• Following and engaging with followers, customers, and influencers to create a brand community.

Paid social media advertising, in which you can pay to have your business appear in front of large numbers of highly targeted users, is also part of social media marketing.

Facebook

Facebook is the world’s largest social media platform, as well as one of the most popular local business directories. People of all ages use it to communicate with friends and family, to join groups and forums, to find and visit local businesses, and to follow brands. Facebook is an excellent social media marketing platform for:

• Developing relationships with existing customers
• Changes in hours, events, and milestones should be announced.
• Hold debates and live streams
• Baby-boomer marketing

YouTube

You might not think of YouTube as a social media marketing channel, but it does: you can post videos to your channel, share, comment on, and like other videos, and follow other accounts that interest you. You also have a curated feed with recommended videos on your homepage. The key to YouTube social media marketing is to add value rather than try to “go viral.” It’s ideal for:

• Explainer videos, tutorials, and how-tos
• YouTube live streams can be purchased.
• Advertising (video ads and display ads on the platform) (video ads and display ads on the platform)
• SEO (the “how to” SERP is dominated by video!)

Instagram

Instagram, which arrived on the scene years after LinkedIn and Twitter, quickly surpassed those platforms, reaching one billion monthly active users in 2018. It is well-known for its various content formats, which include Feed posts, Stories, Lives, Reels, and IGTV. Instagram is used by people to follow influencers and brands that they buy from and who support their personal values. Make an Instagram bio and use it for:

• Shopping for fun
• Marketing through influencers
• Content created by users
• Corporate culture

Instagram ads are generally more expensive than Facebook ads, but the good news is that organic reach is also greater.

Twitter

Twitter is a beautifully tangled web of quick thoughts, useful tidbits, and lively debates. You should be active on all social media platforms on a regular basis, but this is especially important here. Many people use Twitter to stay up to date on news, to follow brands, and to get customer service. When a customer says something nice about you, retweet it, and don’t forget to answer people’s questions whenever possible. You may want to do the following for effective Twitter social media marketing:

• Follow influencers to stay up to date on news and trends.
• Tell a story with a series of Tweets in a single thread.
• Make yourself available for customer service and frequently asked questions.

Snapchat

Snapchat is not only for teenagers. Its largest age group (75%) is 13-34, and it’s more locally focused than you might think, thanks to Snap Maps, geofilters, and its partnership with Gannett. While the platform does not allow you to build relationships, you can build an audience with fun images and short videos. Snapchat can be used for:

• Marketing based on location
• App promotion
• Feel-good material

TikTok

TikTok is the fastest growing social media platform of all time, having reached one billion monthly active users in just five years. While it is best known for dancing, the platform has a plethora of popular categories that are constantly expanding. Businesses are figuring out how to use TikTok as a marketing channel, but keep in mind that the primary reason people use TikTok is for entertainment, so make sure your videos reflect that. TikTok can be used to:

• Take part in popular challenges.
• Share amusing and inspiring videos.
• Be approachable.

Content Marketing

Content marketing is the creation and distribution of relevant, useful content to current and potential customers, such as blogs, newsletters, white papers, social media posts, emails, videos, and the like. When done correctly, this content conveys expertise while also demonstrating that a company values the people to whom it sells.

Consistent use of content marketing builds and nurtures relationships with both new and existing customers. When your target audience perceives your company as a partner invested in their success and a valuable source of advice and guidance, they are more likely to choose you when the time comes to buy.

Content marketing is a tried-and-true marketing strategy. It also gives you a competitive advantage. Consider the following data on content marketing:

• Blogs generate 67% more leads than other businesses.
• According to 72% of B2B marketers, content marketing increases engagement and the number of leads generated.
• 88% of people say branded videos persuaded them to buy a product or service.

Search Engine Optimization(SEO)

Content marketing makes it simple for qualified prospects to find your company. You can, however, supplement your efforts with search engine optimization (SEO).

Here are a few key best practices:

Keywords are the cornerstone of your SEO strategy. When a prospect is looking for a company, product, or service, they will type these key words and phrases into a search engine.

You’ll get more traffic if you use the right keywords in your content. The most effective keywords are:

• Plain-language: the language your target audience uses to describe their problems and needs.
• Relevant: keywords that correspond to your expertise, products, and services.
• Specific: a blend of your focus, industry expertise, prospect pain points, and other pertinent information.

Influencers

Influencers marketing refers to the use of youtubers, facebook, Instragrammers, Twitter, Snapchat users or media with larger numbers of followers, brand value, market and social influence to expand your product value. They can also be used by many NGO/INGOs or even the government for charities, flow of information and more/

In the Influencers marketing, we use many influencers in youtube, Instagram, Facebook to provide specific marketing and goals through their channels like their fans, websites and more.

Careers in Digital Marketing

There are numerous fields in digital marketing to choose from. You can become an expert in your chosen field. In Digital Marketing, the concept of a T-Shaped marketer is also very popular.

You do not have to be an expert in every aspect of digital marketing. Building deep expertise in one area while gaining basic knowledge in others will be an excellent way to advance your career.

Here are some of the major career path that you can take from Digital Marketing:

1. Content Manager 
2. Content Strategists
3. Social Media Marketer
4. SEO & SEM Specialists
5. Email Marketing Specialist
6. Digital Marketing Managers & Directors
7. Digital Marketing Analysts
8. Freelancer

Conclusion

The digital marketing industry is expanding and will continue to expand. Businesses can use Digital Marketing to expand their brand and sales, while individuals can use it to build lucrative careers.

The return on investment provided by digital marketing cannot be overstated. It is the most effective marketing strategy for the present and future.

People and businesses in Nepal are just getting started with digital marketing. This means there is a lot more to come.

Everyone, whether a student or a business owner, needs to understand the fundamentals of digital marketing. Strategy, implementation, and adaptability to change are the areas that should be prioritized. When these details are figured out, digital marketing becomes a breeze.